Product: microminiature P.C. board connectors.
Product: Microwave connectors with innovative mating interface.
Product: High-speed dye-sublimation digital color printer.


Product: Multilayer PWBs for aerospace and military applications.
Product: RF connectors with improved cable attachment method.
Product: Highly-reliable, microminiature coaxial connectors.

Industrial advertising is about products, not about your agency winning design awards...

NEVER, NEVER, NEVER SET AD TEXT IN ALL CAPITAL LETTERS. IT IS EXTREMELY HARD TO READ (SEE WHAT I MEAN?), AND MAKES YOUR AD LOOK AMATEURISH. BESIDES, IT'S RUDE TO SHOUT...

Be very careful with exclamation points in advertising copy. Reading your copy aloud can help you see why; copy with a lot of exclamation points tends to give the impression of a salesman pacing around a customer's office, waving his hands in the air as he babbles, and sweating profusely...

From the book
Marketing What You Make, by C. Goff.

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